WHEN 901 TEQUILA PRESIDENT Kevin Ruder and CEO Justin Timberlake first introduced 901 Silver Tequila launched last year at the Meatpacking District's Tenjune, Timberlake was on-hand but didn't seem to be using his own persona to really push the brand. Instead a cocktail-friendly tequila, a slick ad slogan ("It's always 9:01"), and placement in many of the best tequila bars in Manhattan and Brooklyn were emphasized. Timberlake returned to the spotlight promoting a contest...
Full Story: The Examiner
